Selling 'OFF MARKET' - Here's What Jo Knows...
The Hidden Risks of Limited Coverage When Selling Your Property
When you're selling your home, one of the biggest decisions you’ll face is how to market it. Some sellers are tempted by the idea of limited coverage—no open inspections, no fussing over polished floors, and no stressing about dusting every corner. Sounds easy, right? But here’s the thing: this shortcut could cost you big time.
What’s Limited Coverage Anyway?
Think of limited coverage as keeping your property a secret. Instead of shouting from the rooftops, “Hey, this awesome place is for sale!” you’re whispering it to just a handful of people. Sure, it saves you from staging marathons and weekend inspections, but it also means fewer buyers know your property exists.
Why Is That a Problem?
Simple: less exposure = fewer buyers = less competition. And without competition, you’re unlikely to get the best price, terms, or conditions. The magic happens when buyers are battling it out, trying to outbid each other. That’s when prices climb, and you get to call the shots on terms.
Here’s a fun fact from realestate.com.au: there’s a huge gap between the number of people browsing properties online and the number who actually reach out to agents. Buyers stay under the radar until something grabs their attention. If your property isn’t out there, it’s like throwing a party and forgetting to send invites.
The Power of Going All In
Want to attract all the right buyers? You need to go big with your marketing. That means online listings, social media buzz, open houses, and yes, maybe even some strategic cushion fluffing. The goal is to catch the eye of not just the people already in an agent’s database but everyone scrolling through property sites with dreams of their next home.
The Bottom Line
While limited coverage might seem like the stress-free option, it often leads to missed opportunities and lower offers. If you’re serious about getting the best deal when selling your property, don’t play it cool—go all out. Because in real estate, more eyes = more offers = more money in your pocket.
If you're ready to make your move and would like to discuss our unique marketing techniques, give me a buzz ☺️
Jo Mooney | 0407 344 011